Coaching creates value from the inside. It's a support system that provides the client with an accountability partner, insightful dialogue, and new perspectives that are designed to create big shifts in your thinking. Coaching is a professional service providing clients with feedback, insights, and guidance from an outside vantage point. The profession of coaching is similar to the practice of a physician, attorney, or psychologist.

The major difference is that coaching is an on-going collaborative partnership built on taking action. In this powerful alliance, clients find themselves:

• Doing more than they would on their own
• Taking themselves more seriously
• Creating momentum and consistency
• Taking more effective and focused actions
• Becoming more balanced and fulfilled

People hire a coach when they are making a career transition, starting a new business, feeling dissatisfied, re-evaluating life choices, or simply looking for personal and professional breakthroughs.

Consultants advise their clients about how to solve problems.
Coaches guide their clients to their own solutions.

Consultants are focused on results.
Coaches are focused on people.

Consultants are hired to produce a certain outcome.
Coaches are hired to support the client as they achieve a certain outcome.

Therapists work with clients that need professional help to work towards healing, recovery, and issue resolution.
Coaches work with clients who want a detached partner to help them evolve and enhance their lives

Therapists are experts in medical and behavioral sciences trained to treat diagnosable condition.
Coaches see their client's brilliance, strengths, and areas in need of development and are trained to support the client as they achieve a certain desired outcome.

Therapists are required to keep their personal feelings and thoughts removed.
Coaches use personal disclosure as a tool to catalyze and challenge their clients.